Using a Factorial Design to Maximize the Effectiveness of a Parental Text Messaging Intervention
Catherine Armstrong Asher, Ethan Scherer, James S. Kim
What features of text messaging campaigns for early elementary families might increase their effectiveness?
Text messaging interventions are an increasingly popular way to support students and their families. We compared how three features of text messages, sent to parents, affect the reading behavior and test scores of their early elementary school children: